Celebrate the holiday season with Christmas By the Sea, hosted by the Pismo Beach Chamber and City of Pismo Beach! Enjoy festive lights, creatively decorated surfboards displayed throughout the area, and special shopping promotions at local businesses.

Kick off the festivities on Small Business Saturday with photos with Santa at Pier Plaza and a chance to win a $25 gift card when you shop at participating Pismo Beach and Shell Beach businesses. Holiday shopping specials continue through January 2, giving visitors plenty of opportunities to shop local and experience the magic of the season by the sea.