Photo by Gabriella Herman
Welcome to California’s Central Coast

The Original Road Trip

Head out on The Original Road Trip and explore California’s Central Coast— 350 miles of the world’s most beautiful coastline. This incomparable region stretches from Ventura just north of Los Angeles to Santa Clara south of San Francisco. Discover the Central Coast to find a true California vacation, complete with coastal roads, Pacific sunsets, national and state parks, world-class wine regions, and classic beach towns.


Recommended Road Trips

A Perfect Drive Along California's Central Coast

A drive along the Pacific Coast Highway has been called the quintessential California experience and the way to discover one of the most scenic coastlines on the planet.

The classic drive north or south along the Pacific Coast Highway is more than a is The Original Road Trip.
Drink in the surroundings and taste your way along the following Central Coast wine trails.

A Family Road Trip

Whether it is beachside camping or luxury family resorts this is a vacation the whole family can enjoy and cherish.

"The family road trip is an American right of passage and there is no more scenic and interesting a place than California’s Central Coast."

Discover the Best of the Central Coast

Something for Everyone

Think you know the Santa Barbara Region?
Read on to discover seven unique places to stay on California’s Central Coast.

7 Central Coast Hidden Gems for Families

Here are seven lesser known gems sure to impress your travel companions, whether they’re 4 or 84.

Where would you take your family?
Hidden gems to add to your bucket list.

Must See in San Luis Obispo Region

Little known tourist spots in San Luis Obispo Region.


Monarchs in Central Coast California

Every fall, North American monarch butterflies make their annual migration to Mexico.

A different kind of Gold Rush. Don't miss these monarchs along the Central Coast.
From movie-set hikes to unique museums, there’s something to surprise and delight around every bend in Ventura Region.

Historic Sites

People have been visiting California's Central Coast for five centuries. Discover some of the state's most important historic sites and original roads as part of your own Original Road Trip.

Follow the trail of hundreds of years of California history.
What is your favorite adventure?

Outdoor Adventures

Whether you're looking to hit the trail, get on the water, or simply contemplate the magnificent coastline, here are some amazing places to choose your own outdoor adventure on the Central Coast.

McWay Falls - Big Sur, CA

Monterey Bay Region Hidden Gems

Discover hidden courtyards, historic outdoor theaters, peacefully secluded nature reserves, and more on a Monterey Bay region trip that few get to take. Here are some of the best hidden gems Monterey has to offer.

Take yourself off the beaten path and walk a Monterey Bay region less traveled, a unique world for you to explore.
There is something for everyone’s mind, body, and soul along the Central Coast.

Wellness Roadtrip

Exploring California’s Central Coast can bring you much more than just quaint towns and stunning scenery; it can take you on an immersive wellness road trip!


Road Trip With The Kids

Discover kid-friendly farms, trains, beaches, parks, aquariums and zoos, not to mention classic boardwalk attractions including arcades and roller coasters, and make a family road trip to remember.


Barbecue Joints

For those whose ultimate California road trip passes through Kansas City, Memphis, Texas and the Carolina-style barbecue, we've got you covered. But whatever you do, don't miss Central Coast's barbecue!