The Central Coast Tourism Council (CCTC) is a non-profit organization comprised of Convention and Visitors Bureaus (“CVBs” & “VCBs”) throughout the California Central Coast. CCTC is an organization of tourism and hospitality professionals whose marketing efforts accomplish collectively what no single tourism entity can do alone—promote the entire California Central Coast as a destination and maximize our members’ tourism revenue. The CCTC serves as the Central Coast’s voice in Sacramento, and partners with California Tourism’s global marketing and advertising campaigns.