Great Wine Trails along the California Central Coast

Wine trails hold the promise of discovery—of beautiful countryside and coast, wines that tell you the stories of the land, and of the passionate winemakers. California’s Central Coast is famous for its Pinot Noir, Chardonnay, and Zinfandel, but that’s not all you’ll find in more than a dozen American Viticultural Areas (AVAs) stretching along the Central Coast.

California’s Central Coast consists of:

VENTURA REGION: Camarillo, Conejo Valley, Heritage Valley, Oxnard, Port Hueneme, Simi Valley, Ventura. Ventura County Coast
SANTA BARBARA REGION: Buellton, Carpinteria Valley, Goleta, Lompoc Valley, Los Olivos, Santa Barbara, Santa Maria Valley, Santa Ynez Valley, Solvang
SAN LUIS OBISPO REGION: Arroyo Grande, Atascadero, Cambria, Cayucos, City of San Luis Obispo, Highway One Discovery Route, Morro Bay, Paso Robles, Pismo Beach, San Luis Obispo County, San Simeon, Town of Harmony
MONTEREY BAY REGION: Carmel, Carmel -by-the- Sea, Gilroy, Monterey County, San Benito, Santa Cruz County

About Central Coast Tourism Council

The Central Coast Tourism Council (CCTC) is a non-profit organization comprised of Destination Management Organizations (DMOs; Convention & Visitor Bureaus, Chambers of Commerce, etc.) throughout the California Central Coast. Comprised of tourism and hospitality professionals, the mission of CCTC is to jointly promote the entire California Central Coast as a destination. The four regions that comprise California’s Central Coast include Monterey Bay, San Luis Obispo, Santa Barbara, and Ventura. The CCTC also serves as the Central Coast’s voice in Sacramento, and as a partner with Visit California’s global marketing and advertising campaigns.