Wine trails hold the promise of discovery—of beautiful countryside and coast, wines that tell you the stories of the land, and of the passionate winemakers. California’s Central Coast is famous for its Pinot Noir, Chardonnay, and Zinfandel, but that’s not all you’ll find in more than a dozen American Viticultural Areas (AVAs) stretching along the Central Coast.
California's Central Coast consists of:VENTURA REGION: Ventura County, Camarillo, Conejo Valley, Heritage Valley, Oxnard, Simi Valley
SANTA BARBARA REGION: Santa Barbara County, Buellton, Carpinteria Valley, Lompoc Valley, Los Olivos, Santa Maria Valley, Solvang, Santa Ynez Valley
SAN LUIS OBISPO REGION: San Luis Obispo County, Arroyo Grande, Atascadero, Cambria, Cayucos, Grover Beach, Harmony, Morro Bay, Nipomo, Paso Robles, Pismo Beach, San Simeon
MONTEREY BAY REGION: Monterey County, Santa Cruz County, Carmel, Carmel Valley, Gilroy, Hollister, San Benito, San Juan Bautista
About Central Coast Tourism Council
The Central Coast Tourism Council (CCTC) is a non-profit organization comprised of Destination Management Organizations (DMOs; Convention & Visitor Bureaus, Chambers of Commerce, etc.) throughout the California Central Coast. Comprised of tourism and hospitality professionals, the mission of CCTC is to jointly promote the entire California Central Coast as a destination. The four regions that comprise California’s Central Coast include Monterey Bay, San Luis Obispo, Santa Barbara, and Ventura. The CCTC also serves as the Central Coast’s voice in Sacramento, and as a partner with Visit California’s global marketing and advertising campaigns.