Dream Drive Event

California’s Central Coast welcomes visitors again. The classic Highway 1 drive along the Central Coast has re-opened and we are celebrating. Extreme weather in 2017 severely affected the areas around Big Sur and northern San Luis Obispo County, resulting in road closures on Pacific Coast Highway. Thanks to the efforts of Caltrans, the roadwork is… Read more »

CCTC Marketing Plan Available

“The excitement and momentum are building…” It’s here! The Central Coast Tourism Council’s new Marketing Plan. Over the past year and a half, Central Coast Tourism Council has taken a deep dive and look into the future of the organization and how we can adapt and evolve to further benefit our members and the entire… Read more »

Board of Directors 2018/19

Central Coast Tourism Council is led by experienced travel and tourism professionals. Our Board of Directors is the steward of the CCTC vision and the assets that secure and sustain this organization’s wellbeing and growth. We welcome, congratulate, and thank the following incredible industry leaders for serving on the 2018/19 CCTC Board of Directors. Ventura… Read more »

Big Sur is Open!

The new Pfeiffer Canyon Bridge has reopened allowing visitors more convenient car access to experience Big Sur and iconic Highway 1. The breathtaking beauty of Big Sur and the Central Coast beckons you with unparalleled natural scenery. Many scenic attractions and friendly businesses are open and ready to welcome you! What does the bridge opening… Read more »

Central Coast Maps are here!

Hot Off The Press – brand new, Central Coast Visitors Maps! This must-have map helps you explore everything. It guides you along the world’s most spectacular drive in California’s Central Coast – “The Original Road Trip”. Enjoy the carnival atmosphere on the boardwalk in Santa Cruz. Hear the crashing waves along the Monterey coastline, marvel… Read more »