Showcasing California’s Central Coast Takes Teamwork!

California’s Central Coast was very well represented at IPW in Washington, D.C. from June 4-8. Our good friends and partners from Oxnard CVB, Ventura VCB, and Gilroy Welcome Center represented the entire Central Coast from a CCTC booth, and also coordinated branding the entire aisle with help from other Central Coast destinations and attractions such as Monterey Bay Aquarium, Santa Barbara Hotel Group, San Luis Obispo, Santa Barbara, Morro Bay, Santa Cruz, and Simi Valley. The aisles were made to feel like a Central Coast road trip as attendees traveled along Highway One, stopping to visit unique destinations (booths) along the way.